Ikigai is a Japanese concept meaning "a reason for being"—the thing that gets you out of bed in the morning with purpose and contentment.
"I help you find work that brings you alive—where what you love, what you're good at, what serves others, and what sustains you financially come into harmony."
In Japan, ikigai (生き甲斐) is not a grand career mission. It's your reason for being—often something small and daily. It might be morning coffee, tending a garden, or helping neighbors.
It's about finding joy and meaning in ordinary life, belonging to something beyond yourself, and feeling needed. It's less about optimization and more about contentment.
While honoring the Japanese philosophy, I help you find ikigai in your work life—discovering direction that brings both inner contentment and practical sustainability.
This isn't about finding "the perfect job." It's about understanding what makes you come alive, then building work around that truth—with honesty about money, skill, and service.
To find your ikigai in work, we explore four dimensions. The intersection is where clarity lives.
What activities make you lose track of time? What do you do voluntarily, even when no one's watching? Where does your curiosity naturally pull you?
What do others ask you for help with? What comes naturally to you that others find difficult? What skills have you built through practice?
What problems do you care about solving? Who do you want to serve? What change do you want to see? This is about contribution, not ego.
What will people actually pay for in your market and situation? Not fantasy—real money, real clients, real sustainability.
Two structured paths, depending on where you are and what you need.
Total investment: $1,000
We explore each of the four questions one by one, mapping where you stand with what you love, what you're good at, what the world needs, and what pays.
Total investment: $3,750
We start with one question that's most alive for you right now, then systematically use the other three to narrow, refine, and validate your ikigai until you have a clear, actionable path.
6–7 sessions diving deep into your primary anchor (e.g., "What I love most")
6 sessions applying the second question to narrow options
6 sessions applying the third question to refine further
6–7 sessions applying the fourth question and creating your execution plan
Example: Start with "Love" → filter through "Good At" → filter through "World Needs" → validate with "Paid For"
For a focused conversation on one specific question or decision point.
Book Single SessionI work at the crossroads of psychology, strategy, and meaning. My background spans investment banking, product management, startup advisory, analytics, retail leadership, and an MBA from Columbia Business School—but the heart of my work has always been the same: helping people see themselves clearly, and make decisions they can live with.
Across a decade of roles in finance, technology, gaming, and consulting, I’ve learned that most people are not struggling with a lack of talent or opportunity—they’re struggling with alignment. They feel pulled in different directions by desire, skill, responsibility, money, identity, and expectation. Ikigai gives us a way to bring these forces into conversation instead of conflict.
My approach blends Western analytical training with Eastern contemplative principles. I don’t believe in grand fixes, productivity hacks, or career fantasies. I believe in honest inquiry, thoughtful structure, and decisions that feel real in your body—not just on paper.
Clients come to me for clarity, but what they often rediscover is themselves: their natural strengths, their deeper motivations, and the shape of a life and career that feels both meaningful and sustainable.
I offer a space where ambition and introspection can coexist—where we talk openly about desire, purpose, contribution, money, self-worth, and possibility without judgment or pretense. You bring your questions. I bring the frameworks, the experience, and the ability to hold complexity without losing clarity.
"My work isn’t about choosing the 'right' path. It’s about choosing a path you can inhabit fully, with integrity, courage, and peace. When your inner truth and your outer life begin to align, everything else becomes easier."
Tech Executive
Founder
Creative Director
Product Manager
Consultant
Investor